Coaching for kind-hearted pet pros who are bloody brilliant at their work… but totally winging the business bit.
I help dog trainers, groomers, walkers and pet professionals go from chaotic, broke and burnt out… to confident, booked, and back in control.
I’m Tracy Hancock – Pet Business Coach, Operations Strategist, and your new favourite person to talk to when your business is doing your head in.
You love animals. You’ve helped clients. But your business isn’t supporting you like it should. Let’s change that.
Increase Your Authority
Monetise Your Expertise
Grow Your Audience
Who This Is For
You’re brilliant at what you do. You’ve got a heart the size of a Great Dane.
But your business? Is a bit of a hot mess.
Maybe you’re…
- Offering everything to everyone and drowning in it
- Burnt out from chasing clients who won’t commit
- Cringing at your pricing but scared to raise it
- Feeling like the only pet pro who doesn’t have it together
Let me be very clear: you are not the problem.
The way this industry is built? That’s the problem.
Build a Business That Actually Works.
Not just more noise. Not more burnout. Just the structure, support, and strategy you actually need.
What I Do
I help you:
⭐Get clarity on your offers, audience, and pricing
⭐ Build systems and structure without stress
⭐Reclaim your time and energy
⭐Market with confidence (without dancing on TikTok unless you want to)
Whether you’re just starting out or stuck at a plateau, we’ll build your business around your brain, your boundaries, and your brilliance.
Why Me?
Because I understand exactly what it takes to help dog professionals build a business that lasts and thrives. With 30+ years mastering the high-stakes corporate world — CEO & CFO offices, Executive Boardrooms, and HR leadership — I bring deep expertise in structure, strategy, and scaling businesses. Also, after a career pivot fueled by passion, I have spent the last 4 years running my own dog training business specialising in reactivity, anxiety, and scentwork. I know firsthand the unique challenges you face — the unpredictability, the struggle for consistent income, and the industry’s tough realities.
That’s why I’m uniquely qualified to help you avoid costly mistakes and long learning curves — because I’ve lived both worlds. I combine corporate-level business strategies tailored specifically for dog professionals like you, with genuine empathy from my hands-on experience in the field.
I don't do fluff.
I don't do shame.
I do smart, proven strategies that work in real life and that build the business you dreamed of.
If you’re ready to stop spinning your wheels and start creating consistent growth, I’m here to guide you every step of the way.
Real Talk
I'm not here to sell you a six-figure fantasy.
I’m here to help you create a real, thriving business that truly supports your life. One that never leaves you feeling overwhelmed by your clients, drowning in your inbox, or questioning your choices.
You probably came into this industry because you wanted to make a meaningful difference for the lives of animals and for your own. You dreamed of building something you could be proud of, doing work you love, while earning enough to comfortably pay the bills (and then some).
You didn’t start your business to create a job that ends up owning you.
The reality is, you’re an entrepreneur - you chose this path on some level.
But here's the problem? You likely never learned how to run a business. Instead, you poured your energy into sharpening your skills as a dog trainer, behaviourist, groomer, dog walker or fine tuning handmade pet products. Sure, maybe you took some courses on marketing or the latest Instagram strategy - and that’s great. But running a business is a whole different game.
And when that gap isn’t filled? Your business starts running you instead of the other way around - leading to exhaustion, burnout, and those desperate, head-in-your-hands moments where you’re left wondering, “WTF am I going to do now?”
Work With Me
High-impact coaching for R+ pet professionals ready to build a business that works.
You’ve got the skills. The passion. The clients (at least some of the time). But if you’re still spinning plates, undercharging, or overthinking everything from pricing to posting - let’s change that.
Here’s how we work together…
THE RESET CALL
The fastest way to get unstuck and back in control.
A 90-minute, strategic deep-dive into your business — with a clear outcome: a focused, personalised action plan that aligns with your goals, strengths, and bandwidth.
The Reset Call clears the fog and gets you moving — fast.
The Pet Business Reboot
Ditch the guesswork. Rebuild your business with strategy, not stress.
If you’re exhausted from doing “all the things” and still struggling to get enough clients, The Pet Biz Reboot is for you. It’s a down-to-earth 6-week programme that helps you sort your offers, get more of the right people finding you, and finally feel like your business has direction.
No overwhelm. No BS. Just simple steps that actually work.
Get Booked Fast: The Roadmap
Bring in bookings this week — without tech headaches or marketing overwhelm.
If you’re not fully booked and you’re not sure what to do about it, this is your starting point. The Roadmap gives you a simple, practical plan to help you attract paying clients fast — using the tools and platforms you already have.
THE PROCESS
You're 3 steps away from transforming your business
STEP 1: Get Clear
Start with a Reset Call
Discover exactly what’s working in your business, what’s holding you back, and where you’re losing precious time, energy, and income — so you can stop guessing and start growing.
No judgment, no overwhelm — just honest, clear insights that give you a fresh perspective and renewed confidence.
This Reset Call is your fresh start: the essential first step to designing a business that fits your life, supports your goals, and unlocks your freedom.
STEP 2: Get Booked
Use the Get Booked Fast Roadmap
Attract clients fast with a straightforward, stress-free plan designed to deliver real results — no complicated tech or social media expertise required.
Say goodbye to guesswork and overwhelm, and start booking consistent clients who fit your ideal business — effortlessly.
Whether you’re tech-shy or not into social media, this plan makes client booking simple, effective, and totally doable.
Ready to fill your calendar?
STEP 3: Get Growing
Join the Pet Biz Reboot
You’re getting booked and focused — now it’s time to build a business that runs effortlessly, delivers steady income, and fits your life on your terms.
This practical, down-to-earth 6-week programme guides you to clarify your offers, attract the right clients, and gain clear, confident direction for your business.
Say goodbye to the feast-or-famine rollercoaster and hello to consistent growth and peace of mind — for good. Are you ready to reboot your pet business?
"Burnout isn’t the price of doing what you love.
Run a pet business that pays well, fits your life, and leaves time for what matters - dogs, family, walks, and you.
The problem? Pets need you, clients want you — but they don’t know you exist. Passion won’t pay the bills. Strategy will.
I’m here to help you get found, get booked, and build the business you deserve."
Ready to stop winging it?
Grab a cuppa, have a nosy, and if it feels like I’m your kind of person… Book a Reset Call and let’s get you sorted.
